In AppNavi Analytics, we calculate various metrics to show user behavior across content. The basic metrics are described below.

Active Users
An Active User is a user who has called up an application at least once in a specified time period. If a user with a unique id (userid) has called up an application several times in the specified time period, the user is only counted as one user.

Interacting Users
An interacting user is a unique user who has interacted with AppNavi at least one time. An interaction could be:

  • Start a route
  • Continue a route
  • Read a post / announcement
  • Click on the avatar
  • Initiate a hotspot

Recurring Users
A recurring user is a user who has used AppNavi at least twice in a specified period of time.