Target Audience

Goal of Target Audience

The goal of the target audience is to make the content visible to a set of users by using the target group. Users having the assignment of these Target groups will be able to see the content.

Functions of Target Audience

There is a new menu item "Target Audience" in the portal. If the user clicks on this, a list of all target groups for this subscription will be displayed. Following are the basic functions of the target audience.

• Create a new Target Audience
• Simulate Target Audience
• Edit a Target Audience
• Delete a Target Audience
• Copy a Target Audience
• Move a Target Audience

Setup Target Audience for client side

Users can set up a target audience by following the step defined below:

• Create Target Audience
• Publish it, in the required contents through the portal
• Input API in the custom code of the required application
• Set up Time zone if required

Create Target Audience

1. Go to Target Audience
2. Click the + Icon
3. Fill the page with the Title, Description, Operator and rule
4. Save it

Publish Content with Target Audience

When a user publishes any content, he has two options in the publish dialogue.

• Tags (classic)
• Target Audience

Steps to Publish any content

1. Select any content (Route).
2. Click “Publish Route”
3. Add a Target Audience to it.
4. Click “Publish”

Setup API in Custom Code
You may find some more information regarding API setup in custom code, under the heading:
setTargetAudienceConditions : method
https://docs.appnavi.eu/docs/custom-code

Setup Time Zone

1. Go to the “Time Zone” setting on your PC.
2. Select the time zone of the country that the user has selected in the target audience.
3. Go to Avatar.
4. Check the route list, that route will be present in the list.

Types of Rules in Target Audience

Rules are defined in Target Audience, according to which content will be shown to the user. There can be multiple rules, the maximum limit for rules is 5. Firstly, the user selects the logical operator "AND" or "OR", then the user creates the rules, if the condition is true according to the logical operator and rules, the content will be shown.

There are two types of rules, with each rule there are six operators. There will be an OR operator if there are multiple selections in a single rule.

• Labels
• Countries

Logical Operators

• AND: It's True when all the rules are True.
• OR: It's True when any one rule is True.
• Equal: The label should exactly match
• Not Equal: The label should be anything else than the mentioned label in the custom code.
• Contains: The label should contain some segment of the mentioned label in the custom code.
• Contains Not: The label should not contain any segment of the mentioned label in the custom code.
• Starts With: The label should start with the same alphabet or segment as the mentioned label in the custom code.
• Ends With: The label should end with the same alphabet or segment as the mentioned label in the custom code.

Select Label In the Rule
Users can create a target group by selecting labels while creating rules. The labels selected in the target group must be set to “True” with the labels mentioned in the custom code, depending on the logical operator selected in the rule.

How to select a label for Target Audience

1. Go to Target Audience
2. Create Target Audience
3. Add Title
4. Add Description
5. Select Logical Operator
6. Go to rule and select label
7. Choose any operator from the six.
8. Input Labels

Select Country in the Rule
Users can create a target group by selecting a country while creating rules. The countries, selected in the target group must match the country selected in the time zone setting and the content will be displayed to the user.

How to select the country in Target Audience

1. Go to Target Audience
2. Create Target Audience
3. Add Title
4. Add Description
5. Select Logical Operator
6. Go to rule and select country
7. Go to the country and select countries from drop down

Simulate Target Audience

The user can simulate the target audience, to check its behavior for the content it is assigned to. Firstly, users add target audiences and input a given label/country, then users simulate the given target audiences. In the simulation, the user can know whether a target audience is true, meaning if it turns "green", the content will be shown to the user on the client side(Avatar) and if it turns "red", the content will not be shown.

How to simulate Target Audience

Below are the steps to simulate the target audience.

1. Select one or multiple Labels.
2. Select one or multiple Countries
3. Click the "+" Icon and select one or multiple Target Audience, the maximum limit is 10.
4. Fill the Title field
5. Select Target Audience
6. Click "Add"
7. Click "simulate"