APPLICATION ANALYTICS

Application Analytics provides insights into how users are interacting with your application, helping you understand engagement, usage trends, and content performance. This guide explains each metric and chart available on the Analytics Dashboard.

The Application Analytics module allows users to view data over different time periods to better understand usage trends and patterns. This is controlled through a central time range switch, located at the top of the analytics dashboard.

Available Time Ranges
Users can choose from the following options:

• Last 30 Days: Displays data collected over the past 30 days.
• Last 90 Days: Displays data from the last 90 days for broader trend analysis.
• All Time: Displays the complete dataset available since analytics tracking began.

Active Users

Users who click and interact with the avatar (e.g., clicking the avatar) are counted as active users.

Interacting Users

These are users who engage with your content—such as playing a route, clicking a pin, or interacting with posts.

Time Spent

Tracks the total time users spend on the application, helping user to check overall engagement.

Analytics Charts

This is a line chart that illustrates user engagement trends on a daily basis. It tracks the number of:

• Active Users – Users who open and interact with the avatar.
• Interacting Users – Users who engage with any content such as routes, pins, or posts.
• Recurring Users – Users who return and interact with content on multiple days.

By monitoring this chart, user can observe overall activity levels and detect increases or drops in engagement.

Most Used Content

This is a bar chart that highlights the top 5 most frequently interacted-with content items. It could include routes, pins, or posts that have received the highest number of user interactions.

This chart is especially useful for identifying which content resonates most with your users, allowing you to optimize future content based on what works best.

Content Chart

Displayed as a line chart, this visual tracks the daily usage of different content types within the application. It includes:

• Started Routes – Number of times users started a guided route.
• Started Pins – Number of pins initiated by users.
• Displayed Posts – Number of posts viewed by users.

This chart provides insights into content consumption patterns and helps you evaluate how well users guidance and support materials are being utilized.

Time Spent

This line chart shows the total time users spend on the application each day. It captures how long users stay active within the application environment.

By analyzing this chart, user can understand how engaged users are and whether content is holding their attention over time.

Division by Browser

This chart is displayed as a pie chart and represents the distribution of content usage across different web browsers (such as Chrome, Edge etc.).

It helps you understand which browsers users are most commonly using to access and interact with content, which can be useful for optimization and compatibility decisions.

Division by Language

It is a pie chart, this visualization shows the breakdown of content usage by language. It reflects how many different languages users are viewing or interacting with your content in.

This chart is especially helpful in multilingual environments, allowing you to track content reach and ensure users are supported in their preferred languages.

Weekly Usage Chart

The Weekly Usage Chart provides a visual breakdown of how your content : routes, pins, posts, and announcement is being viewed throughout the week. It helps identify which days and time slots see the most user activity, giving you insight into peak engagement periods.

Weekday Time Slot Tiles
Click on any tile in the grid to see the detailed breakdown of content impressions (routes, pins, posts, or announcements) for that specific time slot and day.
Note: If an application has been disabled or deleted from your tenant/workspace, its usage data will not appear in this chart.

Target Audience

The Target Audience chart is displayed as a bubble chart that visually represents the various target groups user's content is assigned to. Each bubble corresponds to a defined group of users based on specific targeting rules set within your organization.

This chart helps you understand which user segments are being targeted and how much content is directed towards them.

• Target Groups are collections of users defined by rules or filters (e.g., department, location, user role).
• When publishing a route, pin, or post, users can assign it to one or more target groups.
• The size of each bubble reflects the amount of content published for that group.
• For detailed configuration and examples of target groups, please refer to the document Target Audience

User Role Chart

The User Role Chart is a bubble chart that displays how often content (such as routes, pins, or posts) was executed based on the recorded roles of users within the application.

This chart provides insights into which user roles are most actively engaging with content, helping you assess how effectively different roles are being targeted and supported.

It Represents

• Each bubble corresponds to a specific user role (e.g., Admin, Editor, Viewer etc).
• The size of the bubble indicates how frequently content was executed by users with that role.
• This chart appears only if:
  • Extended Analytics are enabled in your application.
  • The “Record User Role” option is set to true.
  • For setup guidance and more details, see the full Record User Role Documentation. Role Based

TABLES

Interaction objects

The Interaction Objects Table displays a comprehensive list of all published content items along with their interaction statistics. This table provides users with a quick and accessible overview of how each piece of content is performing based on user engagement.

Content Details

Each row in the table contains the following information:

• Title: The title of the content.
• Interaction Type: Specifies the type of content such as Route, Pin, Post, or Announcement.
• Interactions: Displays the total number of user interactions recorded for that content.

Functionality

Users can click on any content entry in the table to view detailed analytics related to that specific content.

• Upon selection, the user is redirected to the individual content analytics page, where more granular data and charts are available.
• This table acts as a central point for tracking and analyzing content performance, helping users identify which items are engaging users the most.

User search input

The User Search Input section displays a list of search terms entered by users when looking for content within the application. It provides insights into how users are attempting to find and interact with content via the search functionality.

Content Details
For each search input, the following information is displayed:

• Search Input: The exact term or phrase entered by the user.
• Search Count: The number of times the input was searched.
• Accuracy Percentage: Indicates how accurately the search input matched available content, based on successful interactions after the search.