Guidance Analytics

TGuidance Analytics gives you a complete overview of how users engage with your applications and guidance content across the organization. Use it to understand:
• How users interact with different applications
• Which content types, such as routes, posts and announcements, are most effective
• Where users spend the most time
It is especially useful for tracking adoption patterns and measuring the overall impact of the guided experiences you create in AppNavi.

This page covers:

1. Overview
2. Application Analytics
3. Content Analytics

Overview Analytics

The Overview tab in Guidance gives a central summary of user engagement and application activity across your organization. It shows how users interact with applications, which content works best and where time is spent, so you can monitor adoption trends and evaluate the impact of your guidance content.

The Overview tab, with key figures at the top and four charts below.
Date Range Filter
Use the Views menu (the three-dot icon at the top right) to filter all analytics on the page by time range.

Available Time Filters:

• Last 30 Days – View recent activity and short-term user engagement.
• Last 90 Days – Analyze medium-term usage patterns and content performance.
• All Time – Get a complete historical overview of all tracked data since the tenant's activation.

User Activity

Shows trends in user engagement across all applications integrated with AppNavi: how often users interact with guidance content over time.

Content Statistics

Gives an overview of all content types created and used in AppNavi. Use it to track content engagement and find unused content that could be improved or removed. Below the chart, tiles show the number of contents created, used and unused in the selected time range.

Pie chart (default view)

By default, a pie chart shows how content is distributed across the content types Routes, Announcements, Pins, Posts and Collections. Each segment shows the percentage share and total count of that content type.

Line chart (on hover)

Hover over Contents created or Contents used to switch to a line chart. It shows when content was created and when users actively used it over time.

The Content Statistics line chart, shown when you hover over Contents created or Contents used.

Most Used Applications

• A bar chart that ranks applications by the number of user interactions, so you can quickly see which applications are used and engaged with most.

Most Used Applications

A bar chart that ranks applications by the number of user interactions, so you can quickly see which applications are used and engaged with most.

Time Spent

A line chart that shows how much time users spend in your applications over time, giving a clearer view of user behavior and software adoption.

Application Analytics

Application Analytics shows how users interact with a single application, so you can understand engagement, usage trends and content performance. This section explains each key figure, chart and table on the application analytics page.

Available Time Ranges
Use the time range switch at the top of the page to choose the period shown:

Last 30 Days: Displays data collected over the past 30 days.
Last 90 Days: Displays data from the last 90 days for broader trend analysis.
All Time: Displays the complete dataset available since analytics tracking began.

Key figures

Three tiles at the top of the page summarize engagement in the selected time range:

Active Users
Users who click and interact with the avatar (e.g., clicking the avatar) are counted as active users.

Interacting Users
These are users who engage with your content—such as playing a route, clicking a pin, or interacting with posts.

Time Spent
Tracks the total time users spend on the application, helping user to check overall engagement.

The key figures at the top of the application analytics page.

User Activity

This is a line chart that illustrates user engagement trends on a daily basis. It tracks the number of:

Active Users – Users who open and interact with the avatar.
Interacting Users – Users who engage with any content such as routes, pins, or posts.
Recurring Users – Users who return and interact with content on multiple days.

By monitoring this chart, user can observe overall activity levels and detect increases or drops in engagement.

Most Used Content

A bar chart that highlights the five content items with the most user interactions. These can be routes, pins or posts. Use it to see which content resonates most with your users and to plan future content based on what works best.

Content Chart

Displayed as a line chart, this visual tracks the daily usage of different content types within the application. It includes:

Started Routes – Number of times users started a guided route.
Started Pins – Number of pins initiated by users.
Displayed Posts – Number of posts viewed by users.

This chart provides insights into content consumption patterns and helps you evaluate how well users guidance and support materials are being utilised.

Time Spent

A line chart that shows the total time users spend in the application each day. Use it to see how engaged users are and whether your content holds their attention over time.

The User Activity, Most Used Content, Content and Time Spent charts.

Division by Browser

A pie chart that shows how content usage is distributed across web browsers, such as Chrome and Edge. Use it to see which browsers your users rely on most, which helps with optimization and compatibility decisions.

Division by Language

A pie chart that shows content usage by language, that is, in which languages users view or interact with your content. It is especially useful in multilingual environments for tracking content reach and making sure users are supported in their preferred languages.

Weekly Usage Chart

A heat map that shows when your routes, pins, posts and announcements are viewed during the week, by day and time slot. Times are shown in UTC. Darker tiles indicate more activity, so you can spot peak engagement periods.
Click any tile to see the content impressions (routes, pins, posts or announcements) for that day and time slot.

Note: usage data from applications that have been disabled or deleted from your tenant or workspace does not appear in this chart.

Target Audience

A bubble chart that shows the target groups your content is assigned to. Each bubble represents a group of users defined by targeting rules in your organization.

• Target groups are collections of users defined by rules or filters, such as department, location or user role.
• When you publish a route, pin or post, you can assign it to one or more target groups.
• The size of each bubble reflects how much content is published for that group.

Use this chart to see which user segments you target and how much content each one receives. For configuration details and examples, see Target Audience.

The Division by Browser, Division by Language, Weekly Usage and Target Audience charts.

User Role

A bubble chart that shows how often content, such as routes, pins or posts, was executed by users with each recorded user role in the application. Use it to see which roles engage most with content and how well each role is targeted and supported.

• Each bubble represents a user role, for example Admin, Editor or Viewer.
• The size of the bubble shows how often users with that role executed content.

This chart appears only if Extended Analytics is enabled for the application and the Record User Role option is set to true. For setup instructions, see Role Based Analytics.

Interaction Objects table

Lists all published content items with their interaction statistics, giving a quick overview of how each item performs. Each row shows:

• Title: the title of the content.
• Interaction type: the content type: Route, Pin, Post or Announcement.
• Interactions: the total number of user interactions recorded for the content.

Click a row to open the analytics for that content item, with more detailed figures and charts. See Content Analytics.

The Interaction Objects table.

User Search Input table

Lists the search terms users entered when looking for content in the application, so you can see how users try to find content. For each search input, the table shows:
• Searched input: the exact term or phrase the user entered.
• Count: how many times the term was searched.
• Accuracy: how well the search matched available content, based on successful interactions after the search.

The User Search Input table.

Content Analytics

Content Analytics shows detailed figures for a single content item. Open it by clicking an item in the Interaction Objects table.

Routes

This shows analytics of selected route with time frame of last 30 days, last 90 days and all time, upon selection.

Route starts
This figure shows how often the selected route was displayed and the change in the figure in the selected time frame.

Unique route starts
This figure shows how often the selected route was displayed by different users and the change in the figure in the selected time frame.

Avg. Display Duration
This figure shows how long individual steps of the route were displayed on average and the change of the figure in the selected time frame.

Key figures for a route.

Route Steps

The Route Journey visualization offers a dynamic and insightful representation of how users interact with each step in a Route. Unlike traditional linear progress views, this chart is designed to reflect actual user behavior throughout the journey.

for more details you can read this document Route Steps

Posts

A line chart that shows how often posts were viewed over the selected time period, to help you monitor the reach and visibility of your content. It has two lines:

Views: This figure shows how often the selected post was displayed and the change in the figure in the selected time frame.

Unique views: This figure shows how often the selected post was displayed by different users and the change in the figure in the selected time frame.

Avg. Display Duration: This figure shows how long posts were displayed on average and the change in the figure in the selected time frame.

Key figures for a post.

Post Impressions

The Post Impressions Chart is a line chart that visualizes how often posts have been viewed by users over a selected time period. It helps monitor both the reach and visibility of content across your application

Chart Details
This chart includes two distinct data lines:

• Impressions: Represents the total number of impressions of posts by all users, including multiple views by the same user.
• Unique Impressions: Displays the number of impressions by unique users, ensuring that each user is counted only once per content item

Show/Hide Data Lines:
User can click on the labels in the chart legend to toggle visibility of the Impressions and Unique Impressions lines.

Note: If an application is disabled content / application no longer exists within the tenant or workspace, its data will not be included in the chart results.

The Post Impressions chart.

User Search Input

The User Search Input table provides insights into how users search for posts within the application. It displays the specific keywords users entered and how frequently those searches occurred.

Table Details

Each entry in the table includes:

Search Input: The exact keyword or phrase used by the user to search for posts.

Search Count: The number of times the specific keyword or phrase was searched.

Announcement

This shows analytics of selected Announcement with time frame of last 30 days, last 90 days and all time upon selection.

Views: This figure shows how often the selected announcement was displayed and the change in the figure in the selected time frame.

Unique views: This figure shows how often the selected announcement was displayed by different users and the change in the figure in the selected time frame.

Avg. Display Duration: This figure shows how long announcement were displayed on average and the change in the figure in the selected time frame.

Key figures for an announcement.

Pins

This shows analytics of selected pins with time frame of last 30 days, last 90 days and all time upon selection.

Views: This figure shows how often the selected pins was displayed and the change in the figure in the selected time frame.

Unique views: This figure shows how often the selected pins was displayed by different users and the change in the figure in the selected time frame.

Avg. Display Duration: This figure shows how long pins were displayed on average and the change in the figure in the selected time frame.

Key figures for a pin.

Pins Impressions

The Pins Impressions Chart is a line chart that visualizes how often pins have been viewed by users over a selected time period. It helps monitor both the reach and visibility of content across your application

Chart Details
This chart includes two distinct data lines:

• Impressions:
  Represents the total number of impressions of pins by all users, including multiple views by the same user.
• Unique Impressions:
  Displays the number of impressions by unique users, ensuring that each user is counted only once per content item

The pin impressions chart.

Related articles

• Guidance
• Guidance Features
• Guidance Filter
• Target Audience
• Role Based Analytics
• Visualizations for Insights